OUR PEOPLE
THE MINDS
BEHIND THE WORK.
Talent across four disciplines, unified by a commitment to work that actually does something.
Jonathan Reeves
Chief Executive Officer
TAP TO EXPLORE
Vision without execution is hallucination.
Jonathan Reeves
Chief Executive Officer
ABOUT
Jonathan co-founded SD with a belief that great strategy and beautiful design are inseparable. He leads with a bias for action and a deep respect for craft.
CAREER PATH
Spent 10 years in consulting before realising he wanted to build companies, not advise them.
WHY SD
Built SD to be the agency he always wished existed — where creatives, technologists and strategists share equal authority.
LIKES
First-principles thinking, ambitious clients, long walks with hard problems.
DISLIKES
Bureaucracy, mediocrity disguised as process.
Learned to code at 45 just to better understand what the tech team builds.
Sophia Marlowe
Chief Creative Officer
TAP TO EXPLORE
Curiosity is the only brief that never goes stale.
Sophia Marlowe
Chief Creative Officer
ABOUT
Sophia oversees all creative output at SD — from brand identity to motion and experience design. Her instinct for culture-defining work shaped the studio reputation.
CAREER PATH
Fine arts degree, a stint at a Parisian atelier, then a decade at top global agencies.
WHY SD
Joined as founding partner to prove that rigorous creative thinking and commercial results are not in conflict.
LIKES
Conceptual tension, unexpected references, teams that argue about the right things.
DISLIKES
Safe work, trend-chasing, design by committee.
Still sketches every idea by hand before opening any software.
Aryan Kapoor
Chief Technology Officer
TAP TO EXPLORE
The best technology disappears into the experience.
Aryan Kapoor
Chief Technology Officer
ABOUT
Aryan architects the technical spine of SD — from client-facing platforms to internal tools — ensuring the studio builds at the pace and quality its ambitions demand.
CAREER PATH
IIT graduate, two startups, one acquisition, then found a home where tech serves creativity.
WHY SD
Joined to build a tech culture inside a creative company — a rare and genuinely hard challenge.
LIKES
Elegant abstractions, fast feedback loops, engineers who write good docs.
DISLIKES
Over-engineering, meetings that should be documents.
Maintains a personal knowledge base with over 4,000 notes spanning 12 years.
Creative
3 MEMBERSLead Visual Designer
Arjun Mehta
Design is the silent ambassador of your brand.
Arjun Mehta
Lead Visual Designer
ABOUT
A visual storyteller with 7 years crafting brand identities and digital experiences.
GROWTH AT SD
Grew from junior illustrator to leading a team of 5 creatives in three years.
LIKES
Brainstorming, whiteboard chaos, good typography.
DISLIKES
Lorem ipsum copy, rushed briefs.
Has a collection of 200+ vintage movie posters from the 1950s.
UX/UI Designer
Priya Sharma
Designing empathy, one pixel at a time.
Priya Sharma
UX/UI Designer
ABOUT
Priya bridges users and products, translating research into intuitive interfaces.
GROWTH AT SD
Pioneered the first internal design system used across all client projects.
LIKES
User interviews, prototyping in Figma, dark mode everything.
DISLIKES
Inaccessible color contrast, back-to-back meetings.
Can wireframe a complex flow on a napkin in under 10 minutes.
Motion Designer
Riya Desai
Motion is the heartbeat of digital design.
Riya Desai
Motion Designer
ABOUT
Riya breathes life into static designs through animation and micro-interactions.
GROWTH AT SD
Introduced motion guidelines that halved client revision cycles.
LIKES
GSAP, After Effects, the moment an animation clicks perfectly.
DISLIKES
Animating without a brief, janky CSS transitions.
Danced Bharatanatyam for 12 years — rhythm is in her design DNA.
Technology
3 MEMBERSFrontend Architect
Karan Patel
Building bridges between design and the browser.
Karan Patel
Frontend Architect
ABOUT
Karan turns complex designs into pixel-perfect, performant web experiences.
GROWTH AT SD
Architected a component library that reduced build time by 40%.
LIKES
TypeScript, clean PRs, sub-second LCP scores.
DISLIKES
Magic numbers in CSS, untyped JavaScript.
Runs an open-source GSAP plugin with 1.2k GitHub stars.
Full-Stack Developer
Sneha Iyer
Code is poetry written for machines, read by humans.
Sneha Iyer
Full-Stack Developer
ABOUT
Sneha builds end-to-end solutions with a focus on reliability and developer experience.
GROWTH AT SD
Led migration from monolith to microservices, cutting infra costs by 30%.
LIKES
GraphQL, automated testing, pair programming.
DISLIKES
Undocumented APIs, scope creep mid-sprint.
Teaches beginner Python to underprivileged kids every Saturday.
DevOps Engineer
Vikram Nair
Shipping fast, breaking nothing.
Vikram Nair
DevOps Engineer
ABOUT
Vikram ensures SD infrastructure is resilient, scalable, and secure.
GROWTH AT SD
Achieved 99.98% uptime across all production environments last year.
LIKES
Kubernetes, observability dashboards, clean CI/CD pipelines.
DISLIKES
Manual deployments, alert fatigue, cowboy commits to main.
Has a home server rack his family thinks is a very loud air conditioner.
Strategy
4 MEMBERSBrand Strategist
Meera Joshi
Strategy without creativity is math. Creativity without strategy is art.
Meera Joshi
Brand Strategist
ABOUT
Meera defines brand narratives and positioning frameworks that help clients stand out.
GROWTH AT SD
Developed a proprietary brand audit framework used in every SD onboarding.
LIKES
Competitive mapping, a good brief, clients who trust the process.
DISLIKES
Vague briefs, vanity metrics, decks that never get executed.
Wrote her MBA thesis on the semiotics of luxury logos.
Growth Strategist
Rahul Khanna
Data tells the story; strategy writes the next chapter.
Rahul Khanna
Growth Strategist
ABOUT
Rahul connects performance data to business growth and designs acquisition funnels.
GROWTH AT SD
Delivered 3x ROAS improvement for a D2C client in Q1.
LIKES
Cohort analysis, A/B testing, quarterly planning.
DISLIKES
Vanity KPIs, stakeholders who move goalposts mid-campaign.
Has a spreadsheet tracking every cup of coffee since 2019.
Content Strategist
Ananya Kapoor
Words are the first design decision.
Ananya Kapoor
Content Strategist
ABOUT
Ananya architects content ecosystems from calendars to tone-of-voice guides.
GROWTH AT SD
Built SD editorial voice guide adopted across 12 client brands.
LIKES
Long-form strategy, SEO-informed editorial, a good headline.
DISLIKES
Keyword stuffing, content for content sake.
Has read 400+ books and maintains a physical index card system for quotes.
Digital Analyst
Dev Malhotra
Turning raw data into decision-ready intelligence.
Dev Malhotra
Digital Analyst
ABOUT
Dev owns the analytics layer — tracking, dashboards, and strategic translation.
GROWTH AT SD
Implemented a cross-channel attribution model that changed how SD reports ROI.
LIKES
Looker Studio, SQL, dashboards that tell a story at a glance.
DISLIKES
Broken tracking, last-click attribution, data for decoration.
Can estimate a website bounce rate just by looking at its UX for 2 minutes.
HR & Operations
3 MEMBERSHR Manager
Neha Gupta
People are the product. Culture is the strategy.
Neha Gupta
HR Manager
ABOUT
Neha architects the human side of SD — hiring, onboarding, and culture.
GROWTH AT SD
Reduced attrition by 40% through a redesigned onboarding framework.
LIKES
1:1s, culture-building initiatives, transparent feedback loops.
DISLIKES
Performance reviews as the only feedback mechanism, rigid hierarchy.
Certified meditation instructor. Runs 6 AM mindfulness sessions every Wednesday.
Operations Lead
Aditya Rao
Efficiency is doing things right. Effectiveness is doing the right things.
Aditya Rao
Operations Lead
ABOUT
Aditya keeps the engine running — vendor management to project ops.
GROWTH AT SD
Streamlined project delivery timelines by 25% through new resource planning.
LIKES
SOPs, Notion databases, quarterly OKRs.
DISLIKES
Redundant meetings, unclear ownership, tools that do not integrate.
Built a custom Notion dashboard to track his plant-watering schedule.
Finance & Admin
Tanya Singh
Numbers with purpose keep creativity alive.
Tanya Singh
Finance & Admin
ABOUT
Tanya manages financial planning, invoicing, and admin ops.
GROWTH AT SD
Implemented a real-time P&L dashboard that gave leadership weekly financial clarity.
LIKES
Accurate forecasts, clean books, a well-organized filing system.
DISLIKES
Last-minute invoices, unclear expense policies, manual reconciliation.
Makes miniature clay sculptures as a weekend hobby.